Pattaya, a Special Economic Zone for Sustainable Tourism in Chonburi province, has become a world-renowned tourist destination. Pattaya is easily accessible, just 140 km or a 90-minute drive from Bangkok. The strategic location, vibrant atmosphere, and exciting coastal city have contributed to its continuous growth and popularity among locals and global travelers.

Pattaya is divided into four areas: North Pattaya, Central Pattaya, South Pattaya, and Jomtien Beach. Each zone offers unique attractions. For example, North Pattaya is home to renowned shows like Tiffany's Cabaret and Alcazar Cabaret, as well as the Teddy Bear Museum and the historic Naka Market.

While Central Pattaya offers a mix of mid-sized hotels, bars, shops and department stores, South Pattaya's Walking Street offers a completely different experience. As the name suggests, this pedestrian-only street is a hub of nightlife, attracting tourists with its numerous massage parlors, clothing shops, bars, and souvenir stalls.

In contrast to the bustling vibe of other Pattaya areas, Jomtien Beach offers a more peaceful retreat with its tranquil atmosphere and calm sea. Stretching over 6 kilometers, Jomtien beach is lined with beach bars, hotels, bungalows, condominiums, restaurants, and is a perfect spot for water sports and relaxation.

Pattaya is currently experiencing a resurgence in demand for residential properties. The demand is coming from both Thai and foreign buyers, particularly from Russia and China. Overall, approximately 45% of Pattaya’s real estate buyers are foreigners, while the remaining 55% are Thai locals.

The strategic location of Pattaya has led to a surge in demand for condominiums, particularly as investment assets. Many buyers are purchasing for rental purposes, holiday homes, second homes, or for retirement. Luxury pool villas priced between 10 and 20 million baht are especially popular. Currently, the highest condominium prices in Pattaya is 200,000 baht per square meter, with projections of a 30-40% increase or up to 250,000-300,000 baht per square meter due to rising demand. This presents a lucrative opportunity for both Thai and foreign investors seeking second homes or investment properties.

In particular, Chinese, Russian, and European nationals have shown a significant interest in Pattaya, both for work opportunities in Pattaya and the Eastern Economic Corridor (EEC), as well as for long-term tourism, leisure, and investment purposes.