ICONSIAM, the global landmark on the Chao Phraya River, through a joint venture of Siam Piwat Group, Charoen Pokphand Group (CP), and Magnolia Quality Development Corporation (MQDC), has announced its historic success. The Amazing Thailand Countdown 2025 at ICONSIAM has cemented Thailand’s place on the global countdown stage, attracting over 1 million attendees across three days and garnering more than 100 million views worldwide. The countdown event proved to be a significant driver for Thailand’s tourism industry, helping to surpass the annual target of 35 million tourists, injecting over 62 billion baht into the Thai economy. It also spurred unprecedented growth for riverside businesses, with hotel and restaurant bookings along the Chao Phraya River reaching 95-100% occupancy and river traffic more than doubling. These achievements further solidify ICONSIAM’s role as a leader in creating Experiential World-Class Destination and elevating Thailand’s position on the global stage.

            Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., revealed the success of the countdown event, stating “The grand countdown phenomenon celebrates the best of Thailand and the world, successfully elevating the Amazing Thailand Countdown 2025 at ICONSIAM to become one of the Top 5 countdown destinations globally. It has played a crucial role in driving tourist arrivals to Thailand, surpassing the target of 35 million visitors, an increase of over 26% from the previous year. This has injected over 62 billion baht into the Thai economy, particularly benefiting all levels of the tourism sector, as evidenced by statistics from the Tourism Authority of Thailand (TAT). We’ve observed growth across all riverside businesses along the Chao Phraya River, including hotel occupancy rates and riverside restaurant businesses. On New Year’s Eve specifically, hotel bookings reached 95-100?pacity, while river traffic more than doubled, generating record-breaking income for businesses and surrounding communities. This growth has comprehensively benefited local businesses, creating widespread advantages for the community."

            “ICONSIAM is proud to play a key role in elevating Thailand’s global presence and capturing the hearts of people worldwide. As Thailand’s representative, we have firmly established our countdown event as a favorite among global audiences, reinforcing the nation’s potential as a world-class destination that celebrates Thai heritage on the international stage. The Amazing Thailand Countdown 2025 at ICONSIAM received tremendous response throughout its three-day, three-night celebration, drawing over 1,000,000 attendees and garnering over 100 million views from across the globe. The hashtag #AmazingThailandCountdown2025 trended as the No. 1 topic on X (formerly Twitter) throughout the three-day event, surpassing all expectations and positioning Thailand on the global countdown stage in every dimension,” said Mr. Supoj.

            Mr. Supoj further emphasized that the success of the Amazing Thailand Countdown 2025 at ICONSIAM has solidified its role as a true leader in creating Experiential World-Class Destinations, placing Thailand on the global map with dignity and excellence through three core strategies:

            First in People’s Hearts: The Amazing Thailand Countdown 2025 at ICONSIAM was made possible through significant investment and dedicated efforts to create a grand phenomenon. This was achieved in collaboration with a host of Thai and international artists, as well as leading partners, connecting the hearts of Thai people and capturing the attention of people from around the world. The event delivered joy through music and the radiant spectacle of fireworks along the Chao Phraya River. This beautiful night became a cherished memory for millions worldwide, allowing Thais to welcome the New Year with pride, knowing that their nation stands second to none. This magnificent celebration was also broadcast through TV and live streaming across more than 20 platforms, reaching over 50 million viewers and was reported through several TV channels including CNN, BBC, AP, AFP, Reuters, CNBC, ABC, CCTV, South China Morning Post, MBN TV, as well as the Times Square screen in the heart of New York City, garnering over 100 million views from across platforms. It became a widely discussed topic and left an unforgettable impression on audiences worldwide who participated through various channels.

            First in the Hearts of Partners and Business Alliances: The success of this countdown event, which attracted over 1,000,000 attendees, significantly benefited ICONSIAM’s retailers, partners, and business alliances, driving a more than 35% increase in December sales. Additionally, the event had a positive ripple effect on the local economy, particularly for riverside communities and businesses along the Chao Phraya River, as well as the national economy, especially across all levels of the tourism sector. This underscores ICONSIAM’s role as a leader in creating Experiential World-Class Destinations, transcending traditional retail business to foster economic growth. The event contributed to attracting high-quality tourists to Thailand, aligning with the government’s goals and elevating the country’s prestige on the global stage.

            World’s Number One: The Amazing Thailand Countdown 2025 at ICONSIAM elevated Thailand’s global reputation, placing it among the Top 5 Countdown Destinations worldwide. This milestone solidifies Thailand’s prestigious standing on the world stage, showcasing its ability to host events of international acclaim.

            The success of the Amazing Thailand Countdown 2025 was made possible through collaboration between public and private sectors, including the the Ministry of Tourism and Sports by the Tourism Authority of Thailand, Bangkok Metropolitan Administration, Thai Chamber of Commerce, Charoen Pokphand Group Co., Ltd., Charoen Pokphand Foods PCL. (CPF), CP ALL PCL., True Corporation PCL., CP Axtra PCL., Magnolia Quality Development Corporation, KASIKORN BANK,  Boon Rawd Trading Co., Ltd., Thai Honda Co., Ltd., OWNDAYS (THAILAND) Co., Ltd., Toyota Motor Thailand Co., Ltd., Dentiste’ Thailand, Jubilee Enterprise PCL., Grab Thailand, The British Dispensary (L.P.) Co., Ltd., AEC INNOVATION COS Co., Ltd., Narai Intertrade Co., Ltd., BANGPAKOK PIYAVATE HOSPITAL GROUP, Media Addict Company Limited, Plan B Media Co., Ltd., Adsbnb Co., Ltd., Siam Takashimaya, SOOKSIAM, the Marine Department, the Chao Phraya River Trade Association, the Thai Boats Association, hotel businesses, and surrounding Chao Phraya River communities. This remarkable collective effort ensured the event’s resounding success, further enhancing Thailand’s position as a leading global destination.

            The Amazing Thailand Countdown 2025 at ICONSIAM, successfully concluded this year, not only underscores ICONSIAM’s potential as a world-class landmark on the Chao Phraya River but also highlights Thailand’s capability and the power of collaboration between public and private sectors. This united effort serves as a driving force for economic growth, particularly in the tourism sector, ensuring sustainable development. Furthermore, the event has elevated Thailand’s global reputation, showcasing its positive image to tourists worldwide, and firmly positioning the country as a Global Destination that remains a must-visit for people across the world.